A few things about me.
I trained to become a fashion photographer and here I am, doing what I love. 😎
Feb–Sept 2025
Contract
E.ON Next — Senior Product Designer
Helped the Growth team exceed their target of onboarding 1,000 customers to a trailblazing EV tariff and mobile app.
Mar–Oct 2023
Contract
Mesh-AI — Senior UXD Consultant
Reimagined a planning tool - a web app, forecast to save National Grid Energy Transmission +£10MM. The delivered product achieved a system usability scale rating of 80.
Feb–Mar 2023
Contract
Bernadette — Senior UXD Consultant
Designed the 2023 homepage Information architecture, to showcase new vehicle launches, and bolster Kia’s position as a market leader in electric vehicles.
Jan 2021 – Jan 2023
Contract
British Gas — Senior UX Designer
Proved native mobile apps are effective sales channels. Ran a design sprint - the outcome: generated 334 product sales / £134k revenue in the first 2 weeks from release. The solution also significantly reduced OpEx.
Feb–Nov 2020
Contract
VCCP/O2 — UXD Consultant
Created the E-commerce experience that enables O2’s customers to purchase hardware and accessories on finance.
Feb 2019 – Feb 2020
Contract
The Rank Group — Senior UX Designer
Researched/designed ways to improve the player experience in-game, and across key journeys. Solved a GDPR issue on a VIP acquisition journey - projected to boost revenue by ~£455k per annum.
Nov–Dec 2018
Contract
MOO — Experience Designer
Investigated the top 3 issues that affected product performance, and implemented a solution to reduce customer complaints by 25%.
Oct–Dec 2018
Contract
Manifesto Digital — UX Consultant
Designed/validated the Information architecture and navigation for Kew.org.
May–Jul 2018
Contract
Paymentsense — Senior UX Designer
Revamped the content strategy, IA, and navigation for the evolution of paymentsense.com - to improve the customer experience for +20,000 visitors, per month.
Nov 2015 – Apr 2018
Permanent
British Gas — UX Designer
Proved the value of UX through data-driven, evidence-based design, within product teams and across the organisation. Led conversion rate optimisation for billing and payment journeys, that generated ~£830K, per month for the business.
Aug–Sept 2015
Contract
Rooster Money — UX Designer
Designed the information architecture and interactions for a native iOS app.
Mar–May 2015
Contract
Jerram — UX/UI Designer
Defined the content strategy, information architecture, and visual language for several lead generation websites. Pitched concepts to clients using interactive prototypes.
May–Dec 2014
Contract
TXO Systems — Digital/Web Designer
Fulfilled part of an SEO plan. This involved content optimisation through keyword planning, research, and plugging accessibility issues. Several key pages appeared in second position, on page 1 of SERP.
Mar 2014
Contract
John Lewis — Web Designer
Designed and built responsive email templates using a mobile first approach.
Sept–Dec 2013
Contract
Huumun — HTML Developer
Built UI components for iPad-specific, interactive presentations to visualise data-rich content, with adaptations in 30 languages. Worked with HTML5, CSS3, and animated SVG’s.
May 2012 – Mar 2013
Contract
Orckid Design — Digital Designer
Designed, built, and optimised web pages/journeys for Verbatim, Cleansui, and PH Jones. Used HTML, CSS, and PHP.
Feb–Apr 2012
Contract
Pistachio — Digital Designer
Design, branding and layout of printed and digital assets for SMEs.
Nov 2011 – Feb 2012
Permanent
Stella & Dot — Web & Video Designer
The creative force behind the weekly buzz. A video diary, email newsletter, and web update; to engage new and existing partners.
Sept–Nov 2011
Contract
Regus — Web Designer
Created email templates and digital assets for the regus.com website.
Oct 2009 – Aug 2011
Permanent
Isrighthere — Creative Designer
Designed the GUI for an IPTV/VOD, hotel-entertainment system, and associated marketing assets.
Available now
Surrey, UK
Remote across the UK and EU, on site in London and the South East. Inside and outside IR35.