User Centred Design Champion
Balancing
Balancing
Balancing
(user needs)
(user needs)
(user needs)
With
With
With
(Business Goals)
(Business Goals)
(Business Goals)
Since 2015
Since 2015
Since 2015
UX / Product design / UCD Specialist
(Who I've worked with)
Startups', agencies, FTSE 100 enterprises and others.
(What I do).
Research & Discovery
Product Strategy
Workshop Facilitation
UI Design & Prototyping
Performance Optimisation
(Case Studies)
(Case Studies)
End-to-end user-centred design in practice. See the complications, remedial action, and the outcomes.
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
Aloha
Ready to discuss a project?
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
Aloha
Ready to discuss a project?
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
Aloha
Ready to discuss a project?
(Projects)
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(Projects)
© 2025 needsgoals.com
(Projects)
© 2025 needsgoals.com