UX Research, & full stack design engineering
I help teams build the right digital products and services for their users and staff.
Film inspired intro
"I have a very particular set of skills. Skills I have acquired over a long career. Skills that make me a godsend for businesses like yours. If you get in touch, that will be the end of it. I will understand your goals and I will pursue them and help you to achieve them."
IN-HOUSE AND THROUGH AGENCIES, SINCE 2009
Why?
Good products start with user needs.
As a [user type] I need to [Do this] so that I can [objective]
Defining performance metrics
Good design should be measurable.
Outcome wall
Lets iterate and celebrate. 🙌
I help define what success looks like and measure work against this. Here are some of my wins.
Case studies
How that looks in the wild.
Bringing data driven and evidence based design to product teams.
Some kind words
In their words.
“Dean is exactly the kind of all-rounder who adds real value to a team. He blends design expertise with the operational know-how that keeps projects moving in the right direction and he does it with a mindset that's both innovative and pragmatic.”
Tracey Walker
Senior User Experience Researcher, E.ON Next
“I worked with Dean for around eight months, on a digital product design, build and test project for one of our clients - a top 25 FTSE enterprise. Dean brings strong design skills to the table, he was able to efficiently knock out intuitive, functional prototypes in Figma, but it is his competence with product design and testing that I found most impressive.”
Samuel Holden
AI & Platform Engineering Leader, Mesh AI
“Dean delivered outstanding work on high-profile projects at O2, such as the launch of the O2 Extras service, which offers customers access to various entertainment and lifestyle benefits, and the improvement of the O2 website accessibility. He had superb stakeholder management skills and was able to communicate effectively with clients, developers, and other designers.”
Seema Chapaneri
Head of UX, O2 Telefonica
Ventures
Products I've built + launched.
The feed
What consumers need from a product or service, and what businesses are trying to achieve. As it comes in.
Implementation
5 steps to SCORE your goals.
Transparent & effective
The success framework.
Applies to any engagement. You always know which step we are on, what it costs, and what success looks like.
- 01
Situation
What the business is actually trying to do, and what the numbers say today.
- 02
Complication
The thing in the way. Named, evidenced, and agreed before anything gets designed.
- 03
Outcome expectation
The number we are going after, written down at the start so it can be checked at the end. We also quantify the impact if left unchanged.
- 04
Remedial action
The design work itself: discovery, workshops, research, prototypes, testing, shipping with your team.
- 05
End result
What moved, measured against step three.
Team up
Different ways to hire me
Ways of working
Working together
Available now
Surrey, UK
Remote across the UK and EU, on site in London and the South East. Inside and outside IR35.