Research, & full stack design engineering
I help teams build the right digital products and experiences for their users.

Film inspired intro
"I have a very particular set of skills. Skills I have acquired over a long career. Skills that make me a godsend for businesses like yours. If you get in touch, that will be the end of it. I will understand your goals and I will pursue them and help you to achieve them."
IN-HOUSE AND THROUGH AGENCIES, SINCE 2009
Good products start with user needs.
As a [user type] I need to [Do this] so that I can [objective]
Kpi’s & OkR’s
Defining success
Outcome wall
Celebrating my wins.
I help define what success looks like and measure work against this.
MethodCase studies
Here’s what that looks like in the wild.
Brining data driven and evidence based design to product teams.
Ventures
Products I've built + launched.
5 steps to SCORE your goals.
Transparent & effective
The success framework.
Applies to any engagement. You always know which step we are on, what it costs, and what success looks like.
- 01
Situation
What the business is actually trying to do, and what the numbers say today.
- 02
Complication
The thing in the way. Named, evidenced, and agreed before anyone designs anything.
- 03
Outcome expectation
The number we are going after, written down at the start so it can be checked at the end.
- 04
Remedial action
The design work itself: research, prototypes, testing, shipping with your team.
- 05
End result
What moved, measured against step three. This is the line that joins the ledger.
Some kind words
In their words.
“Dean is a very competent, flexible and likeable UX designer. He has lots of good ideas, but is also open to taking onboard any feedback. Dean pushes to test as much as possible with customers to ensure we are making data driven decisions and not just designing things we personally like. I have really enjoyed having Dean work within my team of UX designers as he is always happy sharing what he is doing whilst learning from the others within the team to create consistency in approach and customer experience. I would happily employ Dean again in the future!”
Tim Green
Innovation Enablement lead, British Gas
“Dean combines strong research skills with an instinct for design ops and research ops, helping teams work smarter, collaborate more smoothly, and deliver stronger outcomes. He's always looking for ways to streamline how we work, and he's not afraid to bring new ideas to the table. As a designer, he's thorough, thoughtful, and creative. As a teammate, he's collaborative, easy to get on with, and always focused on how the whole team can succeed together. Dean is exactly the kind of all-rounder who adds real value to a team. He blends design expertise with the operational know-how that keeps projects moving in the right direction and he does it with a mindset that's both innovative and pragmatic.”
Tracey Walker
Senior User Experience Researcher, E.ON Next
“I worked with Dean for around eight months, on a digital product design, build and test project for one of our clients - a top 25 FTSE enterprise. Dean brings strong design skills to the table, he was able to efficiently knock out intuitive, functional prototypes in Figma, but it is his competence with product design and testing that I found most impressive. Whenever we needed to collect user needs, to setup workshops or user testing sessions, Dean presented templates and methods to accomplish our goals using best practices. He was mindful to ensure we didn't skew results or lead users to presumed conclusions. Overall he was a pleasure to work with, a humble but capable and knowledgeable guy with a good sense of humour.”
Samuel Holden
AI & Platform Engineering Leader, Mesh AI
Ways of working
Working together
Data driven / evidence based
Balancing Need & Goals
Available now
Surrey, UK
Remote across the UK and EU, on site in London and the South East. Inside and outside IR35.



