User Centred Design Champion

Based in Surrey, UK

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User Centred Design Champion

Home

CV Timeline

Contact

CV Timeline

Career + education defining moments

CV Timeline

Career + education defining moments

CV Timeline

Career + education defining moments

List view

2025

Sep

Feb

E.ON Next

Contract

Illustration of a car being driven by an energy bolt and carrying the sun as a passenger, both looking happy.

Senior Product Designer

Helped the Growth team exceed their target of onboarding 1,000 customers to a trailblazing EV tariff and mobile app.

E.ON Next

Contract

Senior Product Designer

Helped the Growth team exceed their target of onboarding 1,000 customers to a trailblazing EV tariff and mobile app.

E.ON Next

Contract

Senior Product Designer

Helped the Growth team exceed their target of onboarding 1,000 customers to a trailblazing EV tariff and mobile app.

2024

Now

Jun

Coursera.org

Course

Introduction to Augmented Reality

Learning the fundamentals of augmented reality (AR), and how to build an AR experience using ARCore.

Coursera.org

Course

Introduction to Augmented Reality

Learning the fundamentals of augmented reality (AR), and how to build an AR experience using ARCore.

Coursera.org

Course

Introduction to Augmented Reality

Learning the fundamentals of augmented reality (AR), and how to build an AR experience using ARCore.

2023

Dec

Mar

Framer

Learning

UX Developer

Taught myself how to build database driven, dynamic websites that look awesome and follow tried and tested usability/accessibility standards.

Framer

Learning

UX Developer

Taught myself how to build database driven, dynamic websites that look awesome and follow tried and tested usability/accessibility standards.

Framer

Learning

UX Developer

Taught myself how to build database driven, dynamic websites that look awesome and follow tried and tested usability/accessibility standards.

2023

Oct

Mar

Mesh-AI

Contract

Senior UXD Consultant

Reimagined a planning tool - a web app, forecast to save National Grid Energy Transmission +£10MM. The delivered product achieved a system usability scale rating of 80.

Mesh-AI

Contract

Senior UXD Consultant

Reimagined a planning tool - a web app, forecast to save National Grid Energy Transmission +£10MM. The delivered product achieved a system usability scale rating of 80.

Mesh-AI

Contract

Senior UXD Consultant

Reimagined a planning tool - a web app, forecast to save National Grid Energy Transmission +£10MM. The delivered product achieved a system usability scale rating of 80.

2023

Mar

Feb

Bernadette

Contract

Senior UXD Consultant

Designed the 2023 homepage Information architecture, to showcase new vehicle launches, and bolster Kia’s position as a market leader in electric vehicles.

Bernadette

Contract

Senior UXD Consultant

Designed the 2023 homepage Information architecture, to showcase new vehicle launches, and bolster Kia’s position as a market leader in electric vehicles.

Bernadette

Contract

Senior UXD Consultant

Designed the 2023 homepage Information architecture, to showcase new vehicle launches, and bolster Kia’s position as a market leader in electric vehicles.

2021 - 2023

Jan

British Gas

Contract

Senior UX Designer

Proved native mobile apps are effective sales channels. Ran a design sprint - the outcome: generated 334 product sales / £134k revenue in the first 2 weeks from release. The solution also significantly reduced OpEx.

British Gas

Contract

Senior UX Designer

British Gas

Contract

Senior UX Designer

2020

Nov

Feb

VCCP/O2

Contract

UXD Consultant

Created the E-commerce experience that enables O2’s customers to purchase hardware and accessories on finance.

VCCP/O2

Contract

UXD Consultant

Created the E-commerce experience that enables O2’s customers to purchase hardware and accessories on finance.

VCCP/O2

Contract

UXD Consultant

Created the E-commerce experience that enables O2’s customers to purchase hardware and accessories on finance.

2019 - 2020

Feb

The Rank Group

Contract

Senior UX Designer

Researched/designed ways to improve the player experience in-game, and across key journeys. Solved a GDPR issue on a VIP acquisition journey - projected to boost revenue by ~£455k per annum.

The Rank Group

Contract

Senior UX Designer

Researched/designed ways to improve the player experience in-game, and across key journeys. Solved a GDPR issue on a VIP acquisition journey - projected to boost revenue by ~£455k per annum.

The Rank Group

Contract

Senior UX Designer

Researched/designed ways to improve the player experience in-game, and across key journeys. Solved a GDPR issue on a VIP acquisition journey - projected to boost revenue by ~£455k per annum.

2018

Dec

Nov

MOO

Contract

Experience Designer

Investigated the top 3 issues that affected product performance, and implemented a solution to reduce customer complaints by 25%.

MOO

Contract

Experience Designer

Investigated the top 3 issues that affected product performance, and implemented a solution to reduce customer complaints by 25%.

MOO

Contract

Experience Designer

Investigated the top 3 issues that affected product performance, and implemented a solution to reduce customer complaints by 25%.

2018

Dec

Oct

Manifesto Digital

Contract

UX Consultant

Designed/validated the Information architecture and navigation for Kew.org.

Manifesto Digital

Contract

UX Consultant

Designed/validated the Information architecture and navigation for Kew.org.

Manifesto Digital

Contract

UX Consultant

Designed/validated the Information architecture and navigation for Kew.org.

2018

Jul

May

Paymentsense

Contract

Senior UX Designer

Revamped the content strategy, IA, and navigation for the evolution of paymentsense.com - to improve the customer experience for +20,000 visitors, per month.

Paymentsense

Contract

Senior UX Designer

Revamped the content strategy, IA, and navigation for the evolution of paymentsense.com - to improve the customer experience for +20,000 visitors, per month.

Paymentsense

Contract

Senior UX Designer

Revamped the content strategy, IA, and navigation for the evolution of paymentsense.com - to improve the customer experience for +20,000 visitors, per month.

2015 - 2018

Apr

Nov

British Gas

Perm

UX Designer

Proved the value of UX through data-driven, evidence-based design, within product teams and across the organisation. Led conversion rate optimisation for billing and payment journeys, that generated ~£830K, per month for the business.

British Gas

Perm

UX Designer

British Gas

Perm

UX Designer

2016

Jun

Mar

Akendi

Course

Journey mapping + usability testing

Workshops, activities and certification.

Akendi

Course

Journey mapping + usability testing

Workshops, activities and certification.

Akendi

Course

Journey mapping + usability testing

Workshops, activities and certification.

2015

Sep

Aug

Rooster Money

Contract

UX Designer

Designed the information architecture and interactions for a native iOS app.

Rooster Money

Contract

UX Designer

Designed the information architecture and interactions for a native iOS app.

Rooster Money

Contract

UX Designer

Designed the information architecture and interactions for a native iOS app.

2015

May

Mar

Jerram

Contract

UX/UI Designer

Defined the content strategy, information architecture, and visual language for several lead generation websites. Pitched concepts to clients using interactive prototypes.

Jerram

Contract

UX/UI Designer

Defined the content strategy, information architecture, and visual language for several lead generation websites. Pitched concepts to clients using interactive prototypes.

Jerram

Contract

UX/UI Designer

Defined the content strategy, information architecture, and visual language for several lead generation websites. Pitched concepts to clients using interactive prototypes.

2015 - 2016

Dec

Mar

Bowtie app

Project

App designer

Created an opportunity to disrupt the business card market. Formed a small team of engineers in Hanoi and built an Android MVP using Material Design.

Bowtie app

Project

App designer

Created an opportunity to disrupt the business card market. Formed a small team of engineers in Hanoi and built an Android MVP using Material Design.

Bowtie app

Project

App designer

Created an opportunity to disrupt the business card market. Formed a small team of engineers in Hanoi and built an Android MVP using Material Design.

2014

Dec

May

TXO Systems

Contract

Digital/Web Designer

Fulfilled part of an SEO plan. This involved content optimisation through keyword planning, research, and plugging accessibility issues. Several key pages appeared in second position, on page 1 of SERP.

TXO Systems

Contract

Digital/Web Designer

TXO Systems

Contract

Digital/Web Designer

2014 - 2015

Sep

Nov

Gripe app

Project

App designer

Inspired by unethical practices around me I decided to create a naming/shaming platform.

Gripe app

Project

App designer

Inspired by unethical practices around me I decided to create a naming/shaming platform.

Gripe app

Project

App designer

Inspired by unethical practices around me I decided to create a naming/shaming platform.

2014

Mar

John Lewis

Contract

Web Designer

Designed and built responsive email templates using a mobile first approach.

John Lewis

Contract

Web Designer

Designed and built responsive email templates using a mobile first approach.

John Lewis

Contract

Web Designer

Designed and built responsive email templates using a mobile first approach.

2013

Dec

Sep

Huumun

Contract

HTML Developer

Built UI components for iPad-specific, interactive presentations to visualise data-rich content, with adaptations in 30 languages. Worked with HTML5, CSS3, and animated SVG’s.

Huumun

Contract

HTML Developer

Built UI components for iPad-specific, interactive presentations to visualise data-rich content, with adaptations in 30 languages. Worked with HTML5, CSS3, and animated SVG’s.

Huumun

Contract

HTML Developer

Built UI components for iPad-specific, interactive presentations to visualise data-rich content, with adaptations in 30 languages. Worked with HTML5, CSS3, and animated SVG’s.

2012 - 2013

Mar

May

Orckid Design

Contract

Digital Designer

Designed, built, and optimised web pages/journeys for Verbatim, Cleansui, and PH Jones. Used HTML, CSS, and PHP.

Orckid Design

Contract

Digital Designer

Designed, built, and optimised web pages/journeys for Verbatim, Cleansui, and PH Jones. Used HTML, CSS, and PHP.

Orckid Design

Contract

Digital Designer

Designed, built, and optimised web pages/journeys for Verbatim, Cleansui, and PH Jones. Used HTML, CSS, and PHP.

2012

Apr

Feb

Pistachio

Contract

Digital Designer

Design, branding and layout of printed and digital assets for SMEs.

Pistachio

Contract

Digital Designer

Design, branding and layout of printed and digital assets for SMEs.

Pistachio

Contract

Digital Designer

Design, branding and layout of printed and digital assets for SMEs.

2011 - 2012

Feb

Nov

Stella & Dot

Perm

Web & Video Designer

The creative force behind the weekly buzz. A video diary, email newsletter, and web update; to engage new and existing partners.

Stella & Dot

Perm

Web & Video Designer

The creative force behind the weekly buzz. A video diary, email newsletter, and web update; to engage new and existing partners.

Stella & Dot

Perm

Web & Video Designer

The creative force behind the weekly buzz. A video diary, email newsletter, and web update; to engage new and existing partners.

2011

Nov

Sep

Regus

Contract

Web Designer

Created email templates and digital assets for the regus.com website.

Regus

Contract

Web Designer

Created email templates and digital assets for the regus.com website.

Regus

Contract

Web Designer

Created email templates and digital assets for the regus.com website.

2009 - 2011

Aug

Oct

Isrighthere

Perm

Creative Designer

Designed the GUI for an IPTV/VOD, hotel-entertainment system, and associated marketing assets.

Isrighthere

Perm

Creative Designer

Designed the GUI for an IPTV/VOD, hotel-entertainment system, and associated marketing assets.

Isrighthere

Perm

Creative Designer

Designed the GUI for an IPTV/VOD, hotel-entertainment system, and associated marketing assets.

2009

May

Mar

Thames Valley University

Course

Web design for business beginners

Learned design and development practices for building standards-compliant and accessible websites.

Thames Valley University

Course

Web design for business beginners

Learned design and development practices for building standards-compliant and accessible websites.

Thames Valley University

Course

Web design for business beginners

Learned design and development practices for building standards-compliant and accessible websites.

2003 - 2006

July

Sep

London College of Fashion

Education

BA hons Fashion Photography

My dissertation and final major project investigated the use of subliminal messages in advertising and their effects on consumer behaviour.

London College of Fashion

Education

BA hons Fashion Photography

My dissertation and final major project investigated the use of subliminal messages in advertising and their effects on consumer behaviour.

London College of Fashion

Education

BA hons Fashion Photography

My dissertation and final major project investigated the use of subliminal messages in advertising and their effects on consumer behaviour.

2001 - 2003

July

Sep

East Berkshire College

Education

AVCE Art & Design

Included AS Level Photography, AS Level Graphic Design. Nurtured creativity and trained my eye.

East Berkshire College

Education

AVCE Art & Design

Included AS Level Photography, AS Level Graphic Design. Nurtured creativity and trained my eye.

East Berkshire College

Education

AVCE Art & Design

Included AS Level Photography, AS Level Graphic Design. Nurtured creativity and trained my eye.

"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next

Hire me

Let's chat about your next project!

Send a message

Connect

"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next

Hire me

Let's chat about your next project!

Send a message

Connect

"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"Visuals and the outcomes are excellent and drive improved Customer experience."
Kerry Dawes
Rank Group
"He is always happy sharing what he is doing whilst learning from others."
Tim Green
British Gas
"Dean delivered outstanding work on high-profile projects at O2."
Seema Chapaneri
O2 Telefonica
" It is his competence with product design and testing that I found most impressive."
Samuel Holden
Mesh AI
"He’s collaborative, easy to get on with, and always focused on how the whole team can succeed together"
Tracey Walker
E.ON Next

Hire me

Let's chat about your next project!

Send a message

Connect

(Projects)

Pulse

Growth Hacking

Flexi Pay

POD

PAYG

Made in Framer

(Projects)

Pulse

Growth Hacking

Flexi Pay

POD

PAYG

Made in Framer

(Projects)

Pulse

Growth Hacking

Flexi Pay

POD

PAYG

Made in Framer