Growth hacking - £134k of revenue generated in two weeks.
Client
British Gas
Role
Senior UX Designer
Tag
Mobile App
Date
March 2023

Supercharge your delivery team with user-centered design, proven to get the thumbs-up from your users and stakeholders.






UX Product Designer
I create digital products and services people need, want and love.
9 Years
Practicing user centred design in startups', Agencies, and FTSE 100 enterprises.





Proving the value of UX within product teams and across organisations
Kerry Dawes
Director of Optimisation
Rank Group
"Dean is a highly diligent, customer first designer who takes a considered approach to all he does. He is great at bringing new ideas and approaches to the team and also adapt depending on the project and team he is working with. It goes without saying the visuals and the outcomes are excellent and drive improved customer experiences."
Tim Green
Lead Product Owner
British Gas
"I have really enjoyed having Dean work within my team of UX designers as he is always happy sharing what he is doing whilst learning from the others within the team to create consistency in approach and customer experience. I would happily employ Dean again in the future."
Seema Chapaneri
Head of UX
O2 Virgin Media
"Dean delivered outstanding work on high-profile projects at O2."
"Dean also contributed to the team and shared his knowledge. He organised workshops, presentations, and mentoring sessions to teach others about UX best practices, tools, and methods. He was very friendly and a pleasure to work with, and he always brought a positive energy to the team."
Samuel Holden
Lead Product Manager
Mesh-AI
"Dean brings strong design skills to the table, he was able to efficiently knock out intuitive, functional prototypes in Figma, but it is his competence with product design and testing that I found most impressive."
"Overall he was a pleasure to work with, a humble but capable and knowledgeable guy with a good sense of humour."
Some of the skills and techniques I use
Defining User stories
Interaction design
Prototyping
MVP Appetite tests
A/B & MV testing
Design studios
Usability testing
Accessibility
Information architecture
Visual design
User research
Conversion rate optimisation
Story telling
Tree testing
Mental modelling
Experience mapping
Card sorting
Workshop facilitation
Proving the value of UX within product teams and across organisations
Sergei Golubev
Founder
The School of UX
"One of the most pragmatic UXies in town who is always full of ideas. Highly recommended if you're looking for someone who understands design, development and business side of things."

I bring data scientists, engineers, product owners, copywriters, fellow designers, grads, and other specialists together, to build empathy, solve problems and deliver value.


9 Years
Balancing user needs and fantasies with business goals, in startups', agencies and FTSE 100 enterprises.






I bring data scientists, engineers, product owners, copywriters, fellow designers, grads, and other specialists together, to build empathy, solve problems and deliver value.

Projects
Discover my process and how I worked to achieve goals
Recent projects
Strategic collaborative
Evidence based design














