Career history +
Achievements
Mesh-AI
03/23 - 10/23
Senior UXD Consultant
Reimagined a critical planning process for the UK’s energy distributor. The primary goal - to prevent regulatory fines, which have exceeded £100m. Practiced/coached face-to-face, moderated usability testing, to validate ideas, and understand users' needs.
Designed a React web app, utilised UI kits: MUI, Tailwind CSS, and MD3. Built interactive components and prototypes with Figma.
Solved complex problems and aligned the team through workshops.
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Bernadette
02/23 - 03/23
Senior UXD Consultant
Designed the 2023 homepage Information architecture, to showcase new vehicle launches, and bolster Kia’s position as a market leader in electric vehicles. Used data insights and benchmarking to shape ideas, and pitched these to the client.
British Gas
01/21 - 01/23
Senior UX Designer
Highlights from the mobile app team. Ran a design sprint, which enabled promotions to be surfaced in-app, via a CMS, circumventing the release process. £134k of revenue was generated in the first 2 weeks.
Recruited 6k+ active users during a research study, to examine needs/expectations for a new mobile app.
Built components and style foundations in Figma, and utilised design tokens to support engineering and a brand refresh.
Design sprint project
VCCP
02/20 - 11/20
UXD Consultant
Enabled O2’s customers to purchase hardware/accessories on finance. Teamed up with a UI designer and copywriter to shape ideas. Ran 25+ tests in UserZoom, to validate ideas and research goals.
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Rank Interactive
02/19 - 02/20
Senior UX Designer
Supported the business with its digital transformation objectives, cultural and strategic. Introduced the team to an evidence-based design approach (UserZoom + Adobe Analytics).
Designed concepts around business KPIs, to improve the player experience, in-game and across key journeys.
Improved team collaboration and stakeholder engagement with experience mapping and workshops.
Improved team collaboration and stakeholder engagement with experience mapping and workshops.
Moo.com
11/18 - 12/18
Experience Designer
Researched the top 3 issues that affected product performance, and created solutions to address these.
Identified trends through analysis of call center insights and conducted Guerrilla usability testing to steer decision-making.
Worked with engineers to spin up a prototype for testing.
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Manifesto Digital
10/18 - 12/18
UXD Consultant
Designed/validated aspects of the information architecture, and navigation for kew.org. Created a test plan and executed this through Guerrilla, moderated usability testing, and surveys.
Payment Sense
05/18 - 07/18
Senior UX Designer
Devised the content strategy, IA, and interactions for the evolution of paymentsense.com. Leveraged behavioural data, and stakeholder knowledge, to maximise the opportunity to deliver value.
British Gas
11/15 - 04/18
UX Designer (Perm)
Proved the value of UX within product teams and across the organisation, for a variety of digital transformation projects.
Migrated 200+ web pages, which saw click-through rates into key journeys increase by >1000%.
Saved tens of thousands of pounds in dev costs, using MVP tests.
Monitored performance with Decibel Insight and Adobe Analytics.
Became a usability testing pro - recruitment to running the observation room, and writing reports.
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Rooster Money
08/15 - 09/15
UX Designer
Designed the information architecture and interactions for a native iOS app. Created wireframes for usability testing, and to aid visual design/development.
Jerram Marketing
03/15 - 05/15
UX Designer
Defined the content strategy, information architecture, and visual language for several lead generation websites. Pitched concepts to clients using interactive prototypes.
TXO Systems
05/14 - 12/14
Web Designer
Fulfilled part of an SEO plan. This involved content optimisation through keyword planning, research, and plugging accessibility issues. Several key pages appeared in second position, on page 1 of SERP.
John Lewis
Partnership
03/14 - 04/14
Web Designer
Designed and built responsive email templates using a mobile-first approach.
Huumun
09/13 - 12/13
HTML Developer
Built UI components for iPad-specific, interactive presentations to visualise data-rich content, with adaptations in 30 languages. Worked with HTML5, CSS3, and animated SVG’s.
Orckid
05/12 - 03/13
Digital Designer
Designed, built, and optimised web pages/journeys for Verbatim, Cleansui, and PH Jones. Used HTML, CSS, and PHP.
Pistachio Design
02/12 - 04/12
Digital Designer
Design, branding, and layout of printed and digital assets for SMEs.
Stella & Dot
11/11 - 02/12
Web and video designer (Perm)
The creative force behind the weekly buzz. A video diary, email newsletter, and web update; to engage new and existing partners.
Shot/edited video content using Adobe Premiere Pro.
Managed content with Drupal and Ooyala.
Designed and launched emails with Responsys.
Regus
09/11 - 11/11
Web designer
Created email templates and web banners.
Isrighthere
10/09 - 08/11
Creative Designer (Perm)
Designed the GUI for an IPTV/VOD, hotel-entertainment system, and associated marketing assets.
Training +
Education
Akendi
03/16 - 06/16
Journey mapping + usability testing
Attended short courses and explored these techniques in practical workshops.
TVU
04/09 - 06/09
Web design for business beginners
Learned design and development practices for building standards-compliant websites.
London College
of Fashion
10/03 - 06/06
BA Hons Fashion photography
My dissertation and final major project investigated the use of subliminal messages in advertising, and the effects on consumer behavior.
East Berkshire
College
09/01 - 06/03
AVCE Art & Design, AS Level Photography, AS Level Graphic Design
Nurtured creativity and trained my eye.
Hobbies +
Interests
Hobbies
After hours
Kayaking, music production, travel, creating digital products, and Shopify.
Personal Projects
2014 - 2015
Bowtie App
Spearheaded product design for a native Android app. Embraced material design goals and principles. Worked with offshore developers to realise the vision. Bowtie intended to disrupt the business card industry.