(What I do)
Research & Discovery
Product Strategy
Workshop Facilitation
UI Design & Prototyping
Performance Optimisation
(Who I've worked with)
Startups', agencies, FTSE 100 enterprises and others.


(Case Studies)
(Case Studies)
(Case Studies)
End-to-end user-centred design in practice. See the complications, remedial action, and the outcomes.
(A few nice words)
(A few nice words)
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX
"One of the most pragmatic UXies in town who is always full of ideas."
Sergei Golubev
School of UX

Built with love in Framer
© 2025 needsgoals.com

Built with love in Framer
© 2025 needsgoals.com

Built with love in Framer
© 2025 needsgoals.com